Just ‘The Doing’ of It!

There's a fundamental misconception that company-wide innovation requires painful, large-scale organizational change. Rather than turning your organization on its head with an overwhelming change initiative, simply start doing things to generate new ideas. To say it another way, you don’t innovate by changing the culture; you change the culture by innovating. Start ideating, gathering consumer insights or training your employees in creativity and innovation. The result of all of this kind of “doing” is that it leads to successes—new ideas, fresh consumer insights, an energized staff. And because success tends to beget success, once you get the momentum rolling, you’ll find you’ve done more to change your company culture by initiating these easy-to-execute activities than you would have by instituting an organizational overhaul. What’s more, you will have accomplished it much less painfully!