Diversify Diversify Diversify!

We’ve noticed that one concept that is easily forgotten when it comes to innovation is the “portfolio” strategy (not all of your ideas and innovations will come to fruition, so it’s best to make sure you’ve got multiple options to choose from). Many companies are so focused on finding the next big game-changer that they forget to aim for a mix of both platform-changing innovations and smaller line extensions—or vice versa. Just like with your personal investments, the key message is “Diversify!”