Friday, March 12, 2010
Thinking Beyond New Products & Services
We’ve found many companies are so focused on innovation in the new product/service realm, that they forget to look for new ideas across other organizational functions—business development, marketing, cost-cutting, partnerships, operations, technology—any area that is integral to your business. It’s quite possible that a groundbreaking new approach to how you do business can be just as profitable as a new product or service.
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